nbsp;The scene, HOPERISE show 2012-13 autumn winter trend series products, products are with Germany quot;Bauhaus design philosophy ofquot; rigorous, with quot;contracted, elegance, and science and technologyquot; as the new elements design style, personality and not make public, inside collect and the many clever, fully satisfy the desire to fashion and deep with temperament of high-end crowd the collect inside city dress needs.
quot;Designers in addition to draw from life detail design inspiration, and at the same time let many of the mass for classical element fusion to a piece, construct a superlative aesthetic concepts.quot; According to HOPERISE Germany’s chief designer for China and T0MAS design director ChenYanCheng introducted, the conference products still to reshape the future of black and white gray attune of classic, make many kinds of materials joining together, and boldly to detail design, adjusted the dust coat shoulder, bosom, waist of the golden ratio, plus from the German version to division of craft, make version to a more
personal, make man fine life attitude and outstanding extraordinary fashion taste appear vividly revealed.
New fashion positioning heated holds
The conference, HOPERISE marketing general manager YinYi led the China team, and the guests Shared HOPERISE future three years of market marketing idea and development strategy. It is reported, HOPERISE very focused on brand promotion and construction, adhere to the individualized product style attract consumers. Brand had all kinds of international art festival sponsored, fashion art exhibition, for brand is all sorts of star favour, the famous film for HOPERISE also provide actor clothing, further deepening the HOPERISE brand of star temperament.
quot;At present, the domestic more discerning man dressed in pursuit of personality and vogue is changed, for relaxation, stress individual character humanistic idea is the heart. What men dressed in, not only in quality and brand positioning, also in different situation of style and color collocation.quot; Peking University professor YangSiZhuo in reading HOPERISE brand said, HOPERISE brand to the new fashion positioning precision, to have younger and grade provides unique apparel product, use brand advocates a modern and healthy way of life. quot;The conference activities in Shanghai city choose sculpture art center, said HOPERISE brand will people inner world to art life yearning and expression, convey enjoy fashion, enjoy healthy and enjoy art, enjoy life attitude towards life, I think we are bound to get present everyone and consumer’s highly recognized and appreciated.quot; Professor Yang also think that men’s clothing limited to popular sensitivity and consumption habits, has not been by the businessman attention. But as the men’s clothing into the list of fashionable requirement, fashion men’s clothing market began to surface and wide prospect of market.
